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Brand kit

The mark is a lime square with a notched corner on near-black. You may use the files below to write about us. Please do not imply that Anthropic or Instagram made or endorse us.

Logo

The Content Engine mark: a lime square with a notched bottom-right corner

Mark on near-black, SVG. Download logo.svg

Content Engine

Wordmark: Big Shoulders Display, uppercase, 900.

Colours

Ink
#0a0a0b
Signal
#d7ff3a
Paper
#f2ede4
Hot
#ff4d2e
Card
#161618
Mute
#9a968d

Fonts

Headlines: Big Shoulders Display (700 to 900, uppercase). Accent: Instrument Serif italic. Body: Instrument Sans. Labels: JetBrains Mono. All are open-licence fonts on Google Fonts.

Usage rules

  • Do not use the Claude, Anthropic or Instagram logos next to ours or imply a partnership. We are independent.
  • Do not change the colours or crop the notch off the mark.
  • Describe the product accurately: it needs a paid Claude plan and does not post for you.
  • Do not attach income or results claims to our name.

Press questions: gabay.oren3@gmail.com. About us: about.

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