The Content Engine: niche research, post ideas and bulk rendering

How it works

It does the research before it writes ideas.

Most AI post tools start from an empty prompt box. This one starts by looking at what your niche already rewards, so the ideas come from evidence.

01 · Study pages

Instagram analysis

Give it a niche or a list of accounts. It counts what they post, scores each post against that account's own median, and pulls out the hooks of the ones that beat it.

02 · Check the niche

Audience and demand

Claude research agents read what the audience writes online and what they already pay for, and suggest sub-niches worth testing, with sources.

03 · Write ideas

New angles

Ideas built from what's working, written fresh for your page. Each one gets a hook, a second hook for slide 2, and captions.

04 · Render

In bulk

Carousels (PNG slides)
Reels with sound
Captions file
For every idea in the queue

Proof · page analysis

This is what it found on real Instagram pages.

Before we wrote this page, we ran the engine's research workflow on the accounts selling to 16 professional niches and counted their last 12 posts. Here's a slice of the output, with the conclusions we drew from it.

engine › study pages · last 12 posts per account

Accounts studied

@yoursocialteam163K · faceless

Templates for social media managers. 10 carousels, 1 reel, 1 image.

@coffeecontracts165K

Content membership for realtors. 10 carousels, 2 reels.

@churchmediasquad21K · faceless

Church graphics and social service. 11 carousels, 1 reel. Ends posts with "DM us CHAT".

@yourtemplateclub42K · faceless

Canva templates for social media pros. 8 carousels, 2 reels, 2 images.

carouselreelimage

What it concluded

Faceless sellers grow when the buyer's job is making content: social media managers, church media teams, photographers.

Realtors buy carousel templates, yet only 7% of their own posts are carousels. Lead with reels for that audience.

63% of posts from sellers to social media managers are carousels, the most of any niche checked.

A faceless therapist content club posting 10 carousels out of 12 has 66 followers. Skip that niche.

Next step: idea queues for the three niches below.

Proof · output

What it made from those ideas. Swipe through it.

Several topics, several looks, dozens of posts, each one rendered from a template instead of laid out by hand. Tap any reel for sound. The ones marked 🎙 have a voiceover.

These are the looks we built while testing the engine. They ship with it as starting templates. If you want a different look you describe it to Claude and refine it together, so how it turns out is up to you.

Proof · niche research

We ran the research on our own market first.

We used the engine's research workflow to score 16 professional niches on what sells in marketplaces, what the audience posts, what they say online, and who already sells to them. Part of the result, including the parts that went against us:

Niche	Paid-demand rank	Audience posts carousels	Verdict
Social media managers	#10 of 16	22% of posts	Most buyer talk about paying for help (27%)
Church media teams	#3 of 16	31% of posts	Weekly need, church budgets
Real estate agents	#1 of 16	7% of posts	Buys the most, posts reels
Photographers	bottom 6	63% of posts	Carousel-heavy, spends little
Therapists	bottom 6	8% of posts	Skip

392

marketplace listings read, with checks that each shop really sells to that niche

646

posts and comments from niche communities, scored by a local AI model

niches checked. Each number traces back to a page we loaded, and the ones we couldn't verify are marked that way in the notes.

Why rendering matters

Rendered text stays readable. Generated text often doesn't.

Image-model carousels

Words come out misspelled or warped, so you fix them by hand
Slide 4 doesn't match slide 1
You pay per image, on every post
Still images only. Reels are a separate job

The Content Engine

Exact text, set in real fonts on every slide
One look held across every slide and every post
$0 per post to render, because it runs on your computer
Carousels and reels from the same queue

Compare it to what you pay now

$67 once. Not every month.

Option	What you get	Year one
Done-for-you content membership e.g. a realtor content club	Monthly templates you still fill in	$888 $74 / month
Freelance designer	Design work per post	varies per post, per revision
The Content Engine	Page analysis, niche research, carousels, reels and captions, as many as you make	$67 once · $0 per post

Source: Coffee & Contracts membership page ($74/mo). You need your own Claude plan to run the engine.

What one payment gets you

What's in the engine.

Page analyzer

Studies the Instagram accounts in a niche: what they post, how each post scores against that account's own median, and the hooks behind the ones that beat it.

Niche checker

Claude research agents look into a niche and its sub-niches: what the audience says and what it already pays for, with a source link for each finding.

Idea writer

Turns the research into a queue of new ideas, each with a hook, a second hook for slide 2, and captions.

Bulk renderer

Feeds your idea queue into data-driven templates and renders the carousels and reels on your computer, the whole queue in one run.

Five starter looks

Pixel Arcade, Studio Pop, Volt, Paperclip and Warm Cinema, every look on this page, as templates you can reuse or change.

Sound and voiceover

Original music and sound effects generated in code, plus voiceovers from a free voice model that runs on your computer.

The playbook

What we learned testing it: slide 2 rules, safer call-to-action wording, and claims to keep out of your captions.

Commercial use

Post on your own pages or your clients'. What you render is yours.

Setup guide

A step-by-step install for Mac and Windows, written for people who haven't used a terminal before.

Before / after

From guessing what to post to a queue built on research.

Before

After

Picking a niche on a hunch

A niche checked against what buyers say and pay for

Scrolling competitors and guessing why their posts work

Each post scored against its account's own median

Staring at a blank page for ideas

An idea queue written from that research

An hour in Canva per carousel

Carousels and reels rendered in one run

Paying monthly for templates you still fill in

$67 once, finished files out

Who it's for

Built for people who run pages.

A good fit if you...

Run a page, for yourself, your business or your clients, and need volume
Want to know a niche works before you build a page in it
Have ideas but lose the week making the posts
Already use Claude, or are happy to start

Probably not for you if...

You want someone to post for you. It makes the files and you post them
You need photo-realistic product shoots
You want a promise about followers or income. There isn't one, because results depend on how you use it

Before you buy

The questions people actually ask

How does it analyze Instagram pages?

It looks at public profiles the same way you would, logged out: what each account posts, how often it uses carousels or reels, and how each post scores against that account's own median. It reads public pages only. It doesn't post, follow or like.

Where does the rest of the research come from?

Claude research agents read public sources: niche communities where your audience talks, and marketplaces where they already buy. Each finding comes with its source link so you can check it yourself.

Will my posts look like everyone else's?

The ideas come from research into your niche and are written fresh for your page, and the templates rotate layouts across a batch. You can change any template. Two buyers in different niches start from different research, so their queues differ too.

How many posts can it make?

As many as you queue. Rendering runs locally, so a longer queue takes more time and nothing else.

What styles can it make?

It ships with five looks: Pixel Arcade, Studio Pop, Volt, Paperclip and Warm Cinema. You can ask Claude for something else and refine it together. How close it gets depends on how clearly you describe what you want, so we don't promise any particular look.

Do I need to know how to code?

No. You tell Claude what you want and it runs the engine. You need a Mac or Windows computer and a Claude plan, and the setup guide walks you through the install.

What does it cost to run after I buy?

Nothing extra from us. There are no credits or per-image fees. Research and ideas use the Claude plan you already have, and rendering runs on your computer.

Can I use it for client work?

Yes. What you render is yours to post on your own accounts or your clients'.

Does it post for me?

No. It makes finished files (carousel PNGs, MP4 reels and a captions file) that you upload or drop into your scheduler.

Point it at a niche.
Get a month of posts back.