---
title: "Brand and press kit | The Content Engine"
description: "The Content Engine logo, colours, fonts and usage rules, with downloadable logo and banner files. We do not use Claude, Anthropic or Instagram logos."
canonical: https://content-engine-emh.pages.dev/brand/
updated: 2026-10-30
source: HTML page at the canonical URL; same facts, markdown form
---

Company

# Brand kit

The mark is a lime square with a notched corner on near-black. You may use the files below to write about us. Please do not imply that Anthropic or Instagram made or endorse us.

## Logo

![The Content Engine mark: a lime square with a notched bottom-right corner](https://content-engine-emh.pages.dev/brand/logo.svg)

Mark on near-black, SVG. [Download logo.svg](https://content-engine-emh.pages.dev/brand/logo.svg)

Content Engine

Wordmark: Big Shoulders Display, uppercase, 900.

## Colours

Ink
`#0a0a0b`

Signal
`#d7ff3a`

Paper
`#f2ede4`

Hot
`#ff4d2e`

Card
`#161618`

Mute
`#9a968d`

## Fonts

Headlines: **Big Shoulders Display** (700 to 900, uppercase). Accent: **Instrument Serif** italic. Body: **Instrument Sans**. Labels: **JetBrains Mono**. All are open-licence fonts on Google Fonts.

## Press kit downloads

[SVG ### Logo Mark on near-black.](https://content-engine-emh.pages.dev/brand/logo.svg)[PNG 1024 ### Profile image Square profile picture.](https://content-engine-emh.pages.dev/brand/profile-1024.png)[PNG 1600 x 400 ### Banner Wide banner.](https://content-engine-emh.pages.dev/brand/banner-1600x400.png)

![The Content Engine banner](https://content-engine-emh.pages.dev/brand/banner-1600x400.png)

Social preview image: [og.jpg](https://content-engine-emh.pages.dev/assets/og.jpg) (1200 x 630).

## Usage rules

- Do not use the Claude, Anthropic or Instagram logos next to ours or imply a partnership. We are independent.
- Do not change the colours or crop the notch off the mark.
- Describe the product accurately: it needs a paid Claude plan and does not post for you.
- Do not attach income or results claims to our name.

Press questions: [gabay.oren3@gmail.com](mailto:gabay.oren3@gmail.com). About us: [about](https://content-engine-emh.pages.dev/about/).